Get The Look: Taylor Swift’s Beachy Lob
Long locks have always been on-trend, but shorter strands are beginning to take the spotlight. From the red carpet to the runway, the bob/lob has quickly become a staple. At last night’s iHeartRadio Awards, T Swift rocked the most recent iteration of the bob, the beachy lob. A little less polish and a lot more play, our Creative Director, Giovanni Vaccaro, shares his expert tips to get this youthful look.
To create the messy, beachy vibe, take an unstructured approach as you wrap hair around your iron in different directions, leaving out ends for added messiness. (This look is a true, tousled wave and should not be a defined curl.)
For ultimate rockstar edge, use pomade to piece out hair and showcase texture. My go-to is Short Mania by Kérastase. Apply a dime-sized amount in your hands, rubbing them together to emulsify the product. Flip head over and run the product through the ends for extra bedhead.